PINN
VENTURE 02 • 2023 - PRESENT

PINNREEL

IRL attribution for creators. Measure which content drives real-world foot traffic.

Think: Pokemon Go meets creator economy meets location attribution.

THE PROBLEM

× ATTRIBUTION IS BROKEN ×

Creators drive massive real-world behavior — people visit restaurants, shops, and destinations based on content they see.

But there's no way to prove it. No attribution. No data connecting a TikTok to a purchase.

Brands and creators are leaving money on the table.

$21B

Creator economy market size

0%

IRL attribution available to most creators

THE SOLUTION

Location-Based

Track when followers actually visit the places creators recommend.

Attribution Engine

Connect content views to real-world visits with privacy-first technology.

Creator Analytics

Give creators proof of their real-world influence for better brand deals.

HOW IT WORKS

01

Creator Posts

Creator shares content about a location

02

Followers Engage

Followers see and save the content

03

IRL Visit

Followers visit the location in real life

04

Attribution

PinnReel connects the visit to the content

Ready to prove your real-world impact?